Meliuz Proposes Making Bitcoin a Strategic Treasury Asset
Brazilian fintech Meliuz is proposing to make Bitcoin its primary strategic treasury asset as it seeks shareholder approval for a radical shift in financial strategy.
On 14 April, the cashback and financial services provider made the proposal public and told investors the plan will be brought to a vote of shareholders on 6 May.
The firm promised to keep running its usual operations while using income from its business to expand its Bitcoin purchase strategy. Under this motion, shareholders can invest more Bitcoin into their holdings while studying new strategies to create Bitcoin through operations and business transactions.
Meliuz Joins Corporate Bitcoin Adoption Wave
This plan is a notable turn towards digital assets as more and more public companies look to Bitcoin as a hedge or store of value. Investor enthusiasm is on the rise.
Meliuz shares (CASH3) on the Brazilian Stock Exchange jumped over 14% after the announcement; from R$3.28 to R$3.76. Over the past five days the stock has gained more than 27%. In fact, on Friday alone, the stock rose more than 14%, reaching R$3.85.
The company said shareholders who did not favour the crypto-heavy direction of the business and held the shares prior to 14 April are entitled to request a reimbursement. In late March, Bitcoin was Meliuz’ first foray into the asset: it paid approximately $4.1m to buy 45 BTC at the board’s approval to spend up to 10% of cash reserves in the asset.
It was part of a broader corporate trend. In Q1 2025, the Bitwise data shows that public companies have 16.1 percent more Bitcoin in holdings with an increase of 95,431 BTC.
Alongside video-sharing platform Rumble, one of 12 firms to put Bitcoin on its balance sheet was Meliuz. While Michael Saylor’s firm Strategy continued its brash acquisition, it bought 3,459 Bitcoin for $285.5m on 14 April.
Institutions today put their money into Bitcoin because they see its potential but also recognize its market instability. How well Meliuz integrates Bitcoin into its financial plan and Bitcoin’s market performance determine whether the move will be profitable in the future, even though the stock responded positively to the news.
