Eric Trump, son of former U.S. President Donald Trump, has been appointed the inaugural member of Bitcoin treasury firm Metaplanet’s newly formed Strategic Board of Advisors. This move epitomises the firm effort Metaplanet is putting in to improve its position in the financial innovation and Bitcoin spheres.

In a statement to the company, Trump was appointed and the company touted his experience in various industries and increasingly outspoken support for digital assets. His involvement was described as a strategic step, according to Metaplanet, to assemble a high caliber advisory team that will assist in establishing the firm’s Bitcoin focused vision. Metaplanet added:

“Eric Trump brings a wealth of experience in real estate, finance, brand development, and strategic business growth and has become a leading voice and advocate of digital asset adoption worldwide.”

Eric Trump Pushes Metaplanet’s Crypto Growth

Trumps role, according to Simon Gerovich (Director of Metaplanet), comes down to his world business knowledge and his involvement with the Bitcoin community. Gerovich, stated ‘We think his insight will aid us in our path towards becoming a world leading Bitcoin treasury firm.’

Investor had instant interest in the announcement after Metaplanet stock spiked 17 percent to ¥4,730 on Google Finance. The appointment indicates a move by the firm to widen its international reach and lure US investors.

Since its OTCQX listing in December, Metaplanet has been busy in the process of raising international visibility. Including Eric Trump’s addition on its advisory board could further position the firm as next contender to firms like MicroStrategy, which too have bet big on Bitcoin-centric treasury strategies.

Recently, Trump has been increasing his playtime in the cryptocurrency world by doing deals with World Liberty Financial, a digitally driven asset initiative. His father’s pro-crypto stance has already been publicly endorsed earlier this month, and he expressed support for Bitcoin and Ethereum on social platform X.

When considering Eric Trump’s decision to join force with the Bitcoin advocacy space, the role he has taken within Metaplanet is indicative of a broader strategy by the company to integrate a high-profile business leadership into a Bitcoin advocacy brand, which could one day affect its role in the global digital asset marketplace.